Selfie app Snow, once a Snapchat clone, raises $50M from SoftBank
It’s been a while since we heard from Snow, the Snapchat clone app in Asia that Facebook once tried to buy, but today the company behind it has scooped up a $50 million investment from SoftBank and Sequoia China.
Snow was started by Naver, the Korean firm behind popular messaging app Line, and it had proven popular in Japan, Korea, China and other markets in Asia thanks to a focus on localized filters, stickers and features. Not to mention Snapchat’s famous lack of effort in Asian markets.
The Snow app has changed significantly since we last wrote about it, however. It’s no longer a Snap clone.
A major updated that dropped last week removed Snow’s user-to-user communication features and turned it into a dedicated selfie camera app. Without chat, the app doubles down on filters, stickers, augmented reality (AR), and other selfie-related features to make photos and other media that can be exported to social networks or chat groups.
Snow users can now, for example, record a video set to music from artists that include Charlie Puth. There’s the usual array of photo filters, alongside a GIF maker and Instagram-like Boomerang feature.