Instagram prototypes letting IGTV creators monetize with ads

Instagram may finally let IGTV video makers earn money 18 months after launching the longer-form content hub. Instagram confirms to TechCrunch that it has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. By giving creators a sustainable and hands-off way to generate earnings from …

Zuckerberg misunderstands the huge threat of TikTok

It’s almost like the Explore Tab that we have on Instagram,” said Facebook CEO Mark Zuckerberg in leaked audio of him describing TikTok during an all-hands meeting. But it’s not. TikTok represents a new form of social entertainment that’s vastly different from the lifelogging of Instagram where you can just take a selfie, show something …

Facebook removes Iran-linked accounts followed by more than 1 million people

Facebook has identified more suspicious behavior on its platform linked to an ongoing Iranian influence campaign, the company announced today. In total, Facebook’s security team removed a combined 82 pages, groups, and accounts that were masquerading as US and sometimes UK citizens and organizations. Facebook prohibits “coordinated inauthentic behavior” on the platform, and due to …

Facebook Lite is rolling out in the US this week

Facebook Lite, a version of Facebook made for developing countries that is designed to run on 2G networks, is rolling out to more countries, including developed ones, according to Reuters. Like Messenger Lite, the thought is that people with older Android devices or slower internet connections would benefit from the stripped-down app. Launched in 2015, …

Facebook’s Express Wi-Fi now has its own Android app

Facebook now has an app that lets people in developing countries pay for Wi-Fi. The company has launched an Express Wi-Fi app in Google Play to go along with its distributed Wi-Fi network. It currently only works in Indonesia and Kenya. The app provides users a way to buy data packs and find nearby hotspots …

We still have no idea what really happens on Facebook

A team of researchers at the Max Planck Institute and Northeastern University may have figured out how to beat ad discrimination on Facebook once and for all. After a string of alarming ProPublica stories, Facebook has had trouble keeping advertisers from targeting ads to specific races, potentially violating discrimination laws around housing and employment. But …

How publishers will survive Facebook’s newsfeed change

Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more personal posts featuring commenting and sharing from your friends. …

The more Facebook examines itself, the more fault it finds

The more Facebook examines itself, the more fault it finds   In October, I started writing a daily newsletter about Facebook and democracy. Fallout from the 2016 election had resulted in a daily deluge of journalism about the unforeseen consequences that Facebook and other social networks were having. By organizing those stories into one place, …