Apple’s long-awaited update to the 2013 Mac Pro won’t be released until sometime next year, the company confirmed in an interview with TechCrunch. We’ve known since a press roundtable in April 2017 that Apple was “completely rethinking” the Mac Pro, in the words of marketing chief Phil Schiller. Now, we have confirmation that the product is arriving next year after some speculation that it could make an appearance this year at a fall hardware event typically reserved for MacBook announcements.
“We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year,” Tom Boger, Apple’s senior director of Mac hardware product marketing, told TechCrunch. “In addition to transparency for pro customers on an individual basis, there’s also a larger fiscal reasoning behind it.”
Apple understands that its new iMac Pro has a substantial crossover with the customer that might purchase the updated Mac Pro, and so the company wants to give some timeline clarity to help those pro users better grasp where the products stand in the pipeline. “We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro,” Boger added.